Introduce yourself!
Aghogho Sowho, currently living in London and I’m a Pre-reg Pharmacist (Pharmacist in training).

What is your style philosophy?
Wear what you like, but try to look classy and well put together. I am not a fan of cheap looking clothing and outfits that reveal your body and scream for attention. One’s style is a reflection of their personality in a sense! I believe you can look sexy, but also leave a bit to the imagination. I believe you can show skin and still look sophisticated. It’s all about the entire ensemble and presentation.

How would you describe your sense of style?
My style has become more classic, minimal and simple over the years. I like buying timeless pieces then spicing my outfit up with nice shoes and accessories. I do follow trends, but I know all trends aren’t suitable for my body type and don’t compliment my style.


What is the process of deciding what to wear in the morning?
I know this may sound weird, but there are days when I spend hours just trying on different combinations of pieces in my wardrobe. So whenever I’m in a hurry, I remember what goes well together and what doesn’t. Whenever I put on an outfit, my shoes have to compliment the outfit, so I start with shoes, and end with shoes. The shoes pull the outfit together!

What are the three favorite things in your closet?
My Miu Miu Glitter Sneakers from MiuMiu in London. My Collection of Vintage Czech Necklaces from my Etsy shop: ZFSowho. My Carven Bow Flats from Net-a-Porter.

What are some of your favorite shops/websites for clothes, shoes and accessories?
For Clothes: I frequent J.Crew, COS (I love this store!!!), ASOS, H&M, Zara, GAP, Topshop, as well as vintage stores and thrift stores. My African print clothing I make with my Tailor when I visit Nigeria. Shoes: These days a lot of them have been bought from Net-A-Porter, Outnet, and Ebay. Jewelry: Ebay, 34th Street in New York, Outnet, Topshop, thrift stores, and any and everywhere. I’m a Jewelry Hoarder.

How long have you been natural?
I have been natural for 9 years this fall.

How and why did you transition into natural hair?
I was a sophomore at Howard University and I used to see so many women with beautiful natural hair. I also hated perms since I was a kid, and as a chemistry major I started to question the effects of what chemicals can do to the human body. Thus it was a mixture of stress (heavy course load), curiosity and enlightenment. After a long day of classes I just went to the Hair Cuttery and told the lady to cut it off. She kept asking me if I was sure and I kept telling her yes. My family and parents weren’t having it. Back in 2004 there was no natural hair movement, but I was stubborn and didn’t care. I wore it short for two years then started to grow it out with braids and half braids/weaves.

What is your signature hairstyle?
I always say don’t do what I do because I can be very lazy with my hair at times because it’s easy to manage. I wash it twice a month, and co wash about twice a month. I do a protein treatment (mayo, eggs and honey) when I remember to, which is every 1-2 months, and I try to moisturize daily. I use a variety of products however the main product I cannot live without is Wave Nouveau Moisturizing Finishing Lotion!!! I am also very scissor happy. I like trimming my hair and having it looking healthy as opposed to long and unhealthy with split ends. I also braid my hair at night or do bantu twist outs to achieve a more defined look.

Other products I use are:
Clarifying Shampoo: KMS California Clarifying Shampoo
Sulfate Free Shampoo: Organix Renewing Moroccan Argan Oil Shampoo
Cholesterol Conditioners for deep conditioning: Queen Helene Cholesterol Hair Conditioning Cream, Lekair Cholesterol Plus, Proclaim Professional Care Cholesterol
Moisturizers: Wave Nouveau Moisturizing Finishing Lotion, Fantasia IC Shea Butter Oil Moisturizer, KeraCare Hair Milk Daily Hair Sustainer
Sealants: Natural Shea Butter, Castor Oil, Peppermint Oil, Grapeseed Oil, Almond Oil, Coconut Oil (also the only oil that also moisturizes)
Deep Oil Treatments: VO5 Moisturizing Hot Oil Treatment, Pink Hot Oil Treatment

Describe your styling regimen over the course of the month.
My signature hairstyle is definitely an afro, which I wear after my bantu knot twist out. Everyone says they couldn’t imagine me without it.

Is there a blog/webpage where we can find you?
Yes I have a blog: http://www.zeldanfestus.blogspot.com.