I started BGLH Marketplace out of my career as a natural hair blogger. On my site I covered the launches of many natural hair product lines, and while it was exciting to see more businesses catering to textured hair I noticed two huge gaps in the market.
1. Natural hair products were segmented for particular uses (deep condition, leave in, gel, etc) but very few were all-purpose.
Because natural hair products are divided up for different uses you wind up having to buy a bunch. But I don’t think it has to be this way.
I remember as a girl my mother keeping a sea green bottle of Ultra Sheen on her dresser. She used it for everything from braiding to oiling my scalp to slicking down my edges. I see BGLH Marketplace whipped butters as a modern, healthier and more effective alternative to the grease our mothers and grandmothers swore by. It’s a product you can reach for in a variety of scenarios to smooth, strengthen, style and soften your hair.
Our butters do not flake and are incredibly absorbent. They are not heavy or greasy, improve scalp health, play well with our products and reduce breakage. Basically they are the perfect primer for textured hair.
2. The effectiveness of many natural hair products seemed to decrease as a person’s hair became more textured.
My curls are 4B/4C. This means that, according to the hair typing system, they are incredibly tight. They pull to my scalp and aren’t prone to definition. For years I watched women with looser curls glide natural hair products through their tresses and get immediate shine, softness and definition. Meanwhile the same products had little effect on my tight curls and sometimes even made them worse.
I formulated my butters with ingredients that I knew would work well on my tight curls. For the first time in my life I have a product that imparts softness and a gentle stretch, can give me light definition for wash and go’s, or a stronger definition for twist outs and braid outs.
(I achieved this fro with the help of our Vanilla Whipped Shea Butter!)
This year we will be releasing tutorials of how to use our whipped butters for your hair. But for now, here are a few reviews from customers who have incorporated them into daily hair preparation (click name to be taken to original review.)
“This is by far the best thing I have ever purchased.…for my HAIR ! Yes ! Believe it or not this is better than all of the other hair products I have ever tried (shea moisture, argan oil, cantu etc.)” — Esther P on Vanilla Whipped Shea Butter
“Thank you, Ms. Leila for creating this product. For years, I have searched for something which could help tame my oftentimes uncontrollable hair. The Coconut Lime Whipped Mango Butter is a dream come true. For starters, the whipped butter is very light and melts within my hand, which makes applying it to the hair a gentler process. Due to the butter’s airy‐like texture, my hair does not appear as though it is weighed down in oil, and works perfectly to combat those frizzy strands. In addition to that, the butter also leaves my hair soft and manageable. BGLH has definitely secured a place in my personal hair regimen.” — Mocha Dream on Coconut Lime Whipped Mango Butter
“I ordered the whipped shea ( and cocoa butter) a few months ago. After trying out a few natural hair products nothing worked for my hair and dried it out. But when I received this shea butter my hair was moisturized really well. Actually, it is the only product that I have used that does not dry out my hair.” — Quinisha on Unscented Whipped Shea Butter
“The ice cream blended butter grew my hair and I’ve used it for 3 months straight (bought a big jar) which is now empty.” — Courageous Kitten on Ice Cream Blended Butter
“Being a 30 year old male with a health hair line, I decided to let my hair grow a lot longer than usual and wanted to be sure that I was taking good care of it in the safest possible manner along the way. After being recommended this product by a colleague and trusted friend, I originally struggled learning to apply it, but still got good results. Having learned the quantity and methods of application for products with longer hair styles in general, I’ve gotten really good results, as it leaves my hair soft, easily styled, healthy, and without any crunchiness, dryness, or excessive flaky build up. I’ve really enjoyed this product, am here to support black owned businesses, and plan to continue using it for years to come. It makes for a great gift as well (4 sisters with various different hair styles), and I highly recommend it for the brothers looking to impress their ladies or on a new hair journey of their own.” — Christopher Smith on Whipped Butters 2.5 oz Sample Pack
“Great product 5+stars. It works wonders on my son’s 4C hair and my dry no C hair. Definitely will reorder, unlike most oils our hair drinks up the whipped butter and never feels greasy or OMg cause acne where his curls touch his face.” — Kat on Whipped Shea Butter 1 oz Sample Pack
Stop using hair products that only kind of work and try our butters today. Our whipped mango butters, whipped shea butters, and blended butters that contain mango and shea are most effective for natural hair routines! Enter FIRSTTRY to get 10% off your first order!
Since our founding in 2014 we have shipped to more than 15,000 customers in the United States, Canada and Europe. Everything is made from scratch and by hand at our Brooklyn facility (click here for a cool video of our butter being whipped!)
Orders are currently processing in 1 to 2 business days. Call (312) 448‑3343 or reply to this email if you need to reach somebody.