The B.O.M.B (Black-Owned Make-up Brand) Challenge was created by black beauty vloggers Alyssa Forever and Alissa Ashley. In a video introducing the challenge Alyssa stated her reasoning;
“With everything that is going on right now, I think it’s really important for us to uplift and to invest in the black community, if we plan on making any kind of difference.”
“With everything that is going on right now, I think it’s really important for us to uplift and to invest in the black community, if we plan on making any kind of difference.”
The challenge calls for participants to upload make-up looks that were created by using only black-owned make-up brands. Here are some entries;
Black beauty vlogger Jackie Aina then got on board, challenging non-black beauty bloggers to participate as well:
“I challenge all of YOU (especially those of you who are not black!) to try some new products are support MORE black and minority owned businesses! There are a LOT of black-owned brands who are AMAZING and are often over looked and overshadowed by bigger brands who don’t even cater to us as much as they should!
“I challenge all of YOU (especially those of you who are not black!) to try some new products are support MORE black and minority owned businesses! There are a LOT of black-owned brands who are AMAZING and are often over looked and overshadowed by bigger brands who don’t even cater to us as much as they should!
We are so here for this!